Professor Purser a cultural critic of mindfulness, explains the concept of McMindfulness and the concerns it presents with how mindfulness currently practiced in companies and society. Additionally, McMindfulness is a way to examine the potential commodification and mass commercialization of mindfulness, in how it has been reduced to be a form of self-help. Professor Purser, argues mindfulness can be a powerful tool to connect individual to system, civic, and social engagement.
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Professor Purser is a Professor of Management at San Francisco State University. He is an ordained Buddhist teacher in the Korean Zen Taego order. He is the co-host of Mindful Cranks podcast, and his viral article, "Beyond McMindfulness" opened the floodgates for the mindfulness backlash. Professor Purser’s new book, McMindfulness: How Mindfulness Became the New Capitalist Spirituality, is coming out in July.
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